Working with me

Case Study: Agua Fabrics

For the last couple of years I have worked closely with Agua Fabrics refreshing their branding. Agua make highly durable yet attractive upholstery fabrics for hotels, restaurants, bars, cruise ship, spas and senior living applications.

They decided to keep their existing logo design, but the rest of their branding needed to be updated. This has included all their printed material, a new website (art directed by me), as well as exhibition stands.

In addition, it was decided to update all of their photographic images to create a consistent look and feel.

I continue to work closely with them on a number of ongoing projects.

Print Graphics

Some examples of the refreshed printed work.

Fabric sample shade cards: I redesigned these to clearly identify the high spec technical qualities of the fabrics. These cards are printed by specialist printers who glue the fabric samples to the inside.

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New binder folder for sample fabric cards

New binder folder for sample fabric cards

Press ad, design, CGI and photography.

Press ad, design, CGI and photography.

 

Exhibition Stand redesign

Agua asked me to redesign their exhibition stand to bring it in line with the new look and feel of the printed material.

Existing stand before redesign

Existing stand before redesign

My redesign: CGI visual

My redesign: CGI visual

The completed stand at the Sleep Event, London

The completed stand at the Sleep Event, London

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Website Redesign

Agua’s previous website was functional but needed to be upgraded to handle an improved search engine to help customers more easily navigate the huge range of fabrics. I art directed this, working with website designer Guy Primavera at Design by Mito to create a new look and feel. Click on the image below to see it.

Photography

Agua’s existing photography also needed to be reconsidered, and as part of the new website project I reshot all of their 600 fabrics using my fully professional camera gear and studio lighting. These images are used across all channels, from print to social media.

Fabric rolls image for one of the collections

Fabric rolls image for one of the collections

Boutique Hotel in London that uses Agua fabrics. Interior photography shot by me using a Canon 5D and studio flash.

Boutique Hotel in London that uses Agua fabrics. Interior photography shot by me using a Canon 5D and studio flash.

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Studio shots of fabrics for website and social media uses.

Studio shots of fabrics for website and social media uses.

Portrait of Josh Ralton, Director of Agua Fabrics. Shot on location.

Portrait of Josh Ralton, Director of Agua Fabrics. Shot on location.